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Voice Search and Local Business: What 'Near Me' Sounds Like Now
When someone asks their car or kitchen speaker for a plumber, the assistant names one or two businesses — not ten. Here's how to be the name it says.

Brandon G. Wallin
Sep 84 min read


Should Your Business Care About Showing Up in ChatGPT? A Straight Answer
Customers are starting to ask AI assistants for recommendations. Here's a straight answer on whether that matters for your business yet — and what earns a mention.

Brandon G. Wallin
Aug 124 min read


What Is llms.txt? The New File Smart Businesses Are Adding
There's a new file showing up in website root folders — a plain-text guide written for AI systems. Here's what llms.txt is, and why forward-looking businesses add it.

Brandon G. Wallin
Aug 114 min read


What AI Search Means for Small Businesses in Minnesota (Without the Hype)
AI search is changing how customers find local businesses in Minnesota and Wisconsin. Here's what's actually happening, what's hype, and what to do about it.

Brandon G. Wallin
Jul 125 min read


How to Get Your Business Cited in AI Search Results
Search behavior is changing fast. Users are asking: ChatGPT Google's AI summaries Voice assistants Conversational search engines And instead of 10 blue links, they're receiving: Summarized answers Referenced sources Entity-based recommendations The question is no longer just "How do I rank?" It's becoming: "How do I get cited?" Quick Answer: What Does It Mean to Be Cited by AI? AI systems cite businesses that demonstrate: Clear expertise Structured content Strong entity align

Brandon G. Wallin
May 164 min read


How AI Is Changing SEO (And What Smart Businesses Are Doing About It)
Search is no longer just “10 blue links.” AI-driven summaries. Conversational queries. Voice searches. LLM-powered assistants. The way people search — and the way Google interprets results — is evolving fast. But here’s the key: AI is not replacing SEO. It’s rewarding a better structure. If you’re unsure whether your current strategy is aligned with AI-driven search, you can always get a structural audit to stay ahead. Quick Answer: Is AI Replacing SEO? No. AI is reshaping ho

Brandon G. Wallin
Apr 284 min read


The Future of SEO in 2026: AI, LLMs, and the Shift in Search Behavior
Search is not what it was three years ago. And it won’t look the same three years from now. If you’re building your business based on how SEO worked in 2020, you’re already behind. AI-driven search, large language models (LLMs), and evolving user behavior are reshaping how visibility works. This isn’t hype. It’s structural. Quick Answer: Is SEO Still Relevant in 2026? Yes. But it’s evolving. SEO in 2026 is less about: Keyword stuffing Gaming backlinks Short-term hacks And mor

Brandon G. Wallin
Mar 244 min read
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