When someone asks their car or kitchen speaker for a plumber, the assistant names one or two businesses — not ten. Here's how to be the name it says.

Customers are starting to ask AI assistants for recommendations. Here's a straight answer on whether that matters for your business yet — and what earns a mention.

There's a new file showing up in website root folders — a plain-text guide written for AI systems. Here's what llms.txt is, and why forward-looking businesses add it.

AI search is changing how customers find local businesses in Minnesota and Wisconsin. Here's what's actually happening, what's hype, and what to do about it.